Voxbet BetCaller: The First Voice-Activated Betting Service Ahead of Cheltenham Festival 2025
With the 2025 Cheltenham Festival on the horizon, Voxbet has revolutionized the betting landscape by launching BetCaller, the industry's first voice-activated betting and digital navigation tool. Available on the At The Races app, this innovation enables users to place bets seamlessly using just their voice.
How BetCaller Works
BetCaller harnesses advanced voice recognition technology to streamline the betting process. The software is designed to instantly recognize a horse’s name, the type of bet, and the stake amount, automatically generating a pre-populated betting slip for user confirmation. This simplifies the betting journey, eliminating the need for manual input and making wagering faster and more convenient.
Industry Collaboration and Innovation
The introduction of BetCaller has been met with enthusiasm from industry leaders. Sam Boswell, Head of Sponsorship at BetVictor, highlighted the company’s commitment to innovation, stating:
“We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller. Innovating and improving the customer journey are both key to our business and how we think as an organization. We loved the idea behind BetCaller and cannot wait to see the results and feedback from our customers in the coming weeks.”
Similarly, Jonathan Power, Founder and MD of Voxbet, emphasized the significance of this breakthrough, noting:
“Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences.”
He further added that launching with At The Races, a trusted and established brand, serves as a strong endorsement of Voxbet’s accuracy and speed.
A Milestone for Betting Technology
The introduction of BetCaller marks a major step in modernizing the sports betting experience. By integrating AI-driven voice recognition, Voxbet is enhancing both the efficiency and accessibility of digital wagering. This launch also coincides with Cheltenham Festival’s recent partnership with Playtech and Racecourse Media Group, further signifying the industry’s push toward technological advancements in betting.
As the Cheltenham Festival approaches, BetCaller is set to provide a game-changing experience for bettors, ensuring that placing a wager is faster, easier, and more engaging than ever before. With this pioneering tool now live, Voxbet is leading the way in the next era of voice-activated betting solutions.