Spain's 2024 Online Gaming Market Sees Major Revenue Growth, Driven by Player Activity and Marketing Investment
Spain’s online gaming sector has reported strong growth in 2024, with the latest figures from the State Online Gaming Market Report revealing a 17.61% increase in gross gaming revenue (GGR), reaching €1.45 billion ($1.58 billion). This marks a year of significant expansion across several segments, driven by increased marketing efforts and a growing base of active players.
Key Highlights from the 2024 Report
GGR rose by 17.61%, totaling €1.45bn
Active player numbers increased by 21.71%, reaching nearly 2 million
Marketing spend jumped 30.36%, totaling €526.3m
Betting and casino segments expanded, while poker declined
Bingo posted modest growth of 3.96%
Segment Breakdown: Winners and Losers
Betting saw the highest increase, growing by 23.80%, followed by casino games, which rose 16.96%, largely thanks to slot machine popularity. Bingo also experienced slight growth. However, poker faced a 4.99% decline in GGR, primarily due to a drop in tournament poker participation, which makes up over 73% of the poker market. Cash poker also fell by 8.97%.
Increased Marketing Fuels Growth
The surge in activity coincides with a sharp 30.36% rise in marketing spend, broken down into:
Affiliates: €56.32m
Advertising: up 37.17%
Promotions: up 30.84%
Sponsorships
This strategic investment appears to be paying off, as more players engage with licensed platforms, and deposits and withdrawals continue to rise by nearly 20% each.
Outlook for Spain’s Online Gaming Market
Despite poker’s decline, the strong performance of betting and casino games paints a positive picture for Spain’s online gambling sector. The increase in player activity, marketing investment, and GGR suggests that 2024 was a robust year for online operators and a sign of continued consumer interest in digital gaming experiences.