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uantum Platform at the Heart of UK Tote Group Operations
uantum Platform at the Heart of UK Tote Group Operations Shutterstock

Quantum Platform at the Heart of UK Tote Group Operations

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Under the terms of the extended agreement—secured via BetMakers’ subsidiaries Global Tote US LLC and Racing Technology Ireland Ltd—the Australian firm’s Quantum software will continue to serve as the core pools wagering platform across 85 racecourses in the UK and Ireland.

  • Enhanced Infrastructure: Quantum will manage on-course pools, integrate seamlessly with the Tote’s mobile apps and website, and support inbound commingling, including the increasingly popular World Pool events.
  • Long-Term Commitment: The renewed deal runs until 2029, offering a stable foundation for both parties to develop and expand their global reach in pool betting.

Phill Jones, Chief Product and Technology Officer at the UK Tote Group, remarked:

“BetMakers are excellent partners for the UK Tote, and we are excited to be renewing our partnership until 2029. The Quantum solution plays a critical role in how we host and deliver racing pools wagering across the UK and Ireland, both on course and via our Mobile Apps and Website.”

Strengthening Global Pool Betting Initiatives

The UK Tote Group has been steadily increasing its international presence, collaborating with organizations such as the Hong Kong Jockey Club (HKJC) via the World Pool. The integration of BetMakers’ Quantum platform aligns with this vision of expanding UK racing’s global footprint while introducing new audiences to the excitement of pool betting.

Commenting on the partnership, Jake Henson, CEO of BetMakers Technology Group, stated:

“BetMakers is delighted to be renewing our partnership with the UK Tote, which is both an iconic brand and a key player in pool betting around the world. Central to this position has been the development of many key World Pool events, which BetMakers and Global Tote proudly play an integral role in facilitating.”

Henson also emphasized that BetMakers aims to bring new liquidity to domestic pools and drive stronger returns to racing by leveraging its network of global regulated racing partners.

BetMakers’ Ongoing Growth and Financial Resilience

Listed on the ASX (Australian Securities Exchange), BetMakers has shown solid financial performance, laying the groundwork for continued expansion in the racing sector:

  • Revenue Growth: In its most recent financial report, BetMakers recorded revenues of AU$41.4 million for July-December 2024.
  • Cost Management: Operating costs decreased by 21% year-on-year, reflecting a commitment to efficient resource allocation.
  • EBITDA Improvement: Adjusted EBITDA losses were down to AU$1.3 million, compared to AU$1.4 million in the previous corresponding period, underscoring improved operational efficiency.

These figures highlight BetMakers’ ability to invest in advanced wagering solutions while maintaining financial discipline. The extended partnership with the UK Tote Group is yet another milestone, showcasing the company’s dedication to delivering innovative, reliable, and scalable pools wagering technology that benefits racecourse operators, bettors, and the broader racing community.

Looking Ahead

With the new agreement solidified through 2029, BetMakers and the UK Tote Group are poised to elevate the pool betting experience for racing enthusiasts worldwide. By combining BetMakers’ Quantum platform with the UK Tote Group’s historic presence in British and Irish racing, both organizations stand ready to drive the growth of commingled betting, expand global reach, and enhance returns for racecourses and bettors alike.

Key Takeaways

  • Renewed Partnership: BetMakers and the UK Tote Group extend their collaboration until 2029.
  • Core Technology: BetMakers’ Quantum platform will continue powering pools wagering across 85 racecourses in the UK and Ireland.
  • Global Focus: Both parties aim to expand the reach of UK racing through World Pool events and commingled betting.
  • Financial Strength: BetMakers’ positive financial performance supports ongoing innovation and development in racing technology.

Stay tuned for more news and developments on the BetMakers–UK Tote Group partnership as both companies look to reshape the future of pool betting and drive international interest in British and Irish racing.

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