MGM Resorts and BetMGM Strengthen Responsible Gambling Programs
As March marks Problem Gambling Awareness Month, MGM Resorts International and its joint venture, BetMGM, have announced significant initiatives to enhance their responsible gambling (RG) efforts. These initiatives aim to provide better protection for gamblers and reinforce the companies' commitment to player well-being.
MGM Resorts and BetMGM Enhance Responsible Gambling Strategies
MGM Resorts, a global leader in entertainment and hospitality, is taking a proactive approach by donating $180,000 to the Kindbridge Research Institute. This contribution will aid in analyzing the impact of sports betting on different audiences and contribute to the development of effective responsible gambling strategies.
BetMGM, the 50/50 joint venture between MGM Resorts and Entain, is also expanding its Kindbridge Behavioral Health referral program nationwide. This initiative offers specialized mental health services to customers in jurisdictions where BetMGM operates, providing crucial support for those at risk of problem gambling.
Strengthening Responsible Gambling Messaging with GameSense
A key aspect of the companies' responsible gambling initiatives includes the expansion of responsible gambling messaging from GameSense. Originally developed by the British Columbia Lottery Corporation in 2017, GameSense provides valuable resources to help players make informed gambling decisions. The latest efforts by MGM Resorts and BetMGM will further emphasize these messages, ensuring that gamblers have access to responsible gambling tools, including self-exclusion options and educational resources.
Engaging with UNLV Gaming Law Students
Another notable initiative involves collaboration with Gaming Law students at the University of Nevada, Las Vegas (UNLV). This engagement is expected to enhance long-term industry sustainability and improve the overall experience for BetMGM customers and MGM Resorts guests.
Additional Contributions and Partnerships
Further reinforcing their commitment, MGM Resorts has pledged a $60,000 donation to the State Councils on Problem Gambling. Additionally, BetMGM has renewed its partnership with EPIC Global Solutions, a leading problem gambling education consultancy. These efforts align with the companies’ mission to foster a safer and more sustainable gambling environment.
Industry Leaders Emphasize Commitment to Responsible Gambling
MGM Resorts' Senior Vice President and Chief Compliance Officer, Stephen Martino, expressed enthusiasm for these initiatives, stating: “As a global gaming and hospitality leader, we are always looking to support innovative and actionable research that can make a positive impact. As our company continues to grow both domestically and internationally, these studies will allow us to support our industry and enhance the sustainability of communities in which we operate.”
BetMGM’s Chief Compliance Officer, Rhea Loney, also highlighted the company’s dedication to responsible gambling, stating: “Responsible gaming is a focal point of our operations, and we will continue to invest in programs that promote player protection and well-being. Expanding our partnership with Kindbridge ensures that essential support services are always within reach for those who need it.”
Conclusion
MGM Resorts and BetMGM's strengthened responsible gambling initiatives reaffirm their commitment to player safety and industry sustainability. Through strategic partnerships, increased donations, and expanded responsible gambling messaging, these companies continue to set a high standard for ethical gaming practices. As they move forward, their focus remains on providing a safer gambling environment while supporting research and education on responsible gaming.