GamCare Announces Victoria Corbishley as New CEO, Strengthening Commitment to Responsible Gambling

GamCare, one of the United Kingdom’s leading charities dedicated to responsible gambling, has appointed Victoria Corbishley as its new Chief Executive Officer. With an extensive background in healthcare transformation and service delivery—including her previous experience with the British Red Cross—Corbishley steps into this pivotal role to advance GamCare’s mission of preventing and reducing gambling-related harm.

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In its official announcement, GamCare lauded Corbishley’s proven track record of driving systemic improvements across complex health systems. She is well-recognized for her person-centered and evidence-based approach—qualities that will play a crucial role in extending GamCare’s support to at-risk and problem gamblers.

Corbishley joins at an especially significant time, as the UK gambling sector looks to expand treatment options and promote public awareness of gambling-related issues. Corbishley herself underlined this importance, noting:

“I am honoured to join GamCare at this crucial time. Last year alone, GamCare’s National Gambling Helpline received over 55,000 calls and online chats. The charity also directly delivered more than 9,100 structured treatment sessions, referred over 7,100 individuals to other regional support providers, and 64,000 people participated in the charity’s education programmes.”

These statistics underscore the essential support GamCare provides. Moving forward, Corbishley aims to ensure the organization continues its life-changing interventions and enhances its ability to protect consumers from the harmful effects of problem gambling.

Addressing Rising Demand for Support

The appointment follows GamCare’s report of a 25% increase in calls to its gambling helpline—an alarming indicator that more resources are needed to combat gambling harm. Corbishley and her team are expected to bolster GamCare’s range of services in direct response to these growing demands, continuing the charity’s longstanding commitment to:

• Offering professional counseling and helpline support
• Educating communities on responsible gambling practices
• Conducting research to identify emerging trends in problem gambling
• Advocating for policy changes, including a statutory levy that would support research, treatment, and preventative measures

A Seasoned Health Expert at the Helm of Responsible Gambling Initiatives

Beyond the urgent tasks of expanding support, Corbishley will also oversee GamCare’s ongoing research efforts and public awareness campaigns. GamCare has recently identified particular spikes in gambling-related harm, such as during the Christmas holidays, necessitating timely interventions and adaptive strategies.

Margot Daly, Chair of the Board, also expressed her enthusiasm for Corbishley’s arrival:

“I look forward to working with Victoria as we continue to expand GamCare’s impact and ensure our services remain responsive to the needs of those we support.”

This leadership change signals a renewed focus on holistic healthcare solutions within the responsible gambling space, where Corbishley’s breadth of experience in transforming healthcare services will undoubtedly come to the fore.

Conclusion

Victoria Corbishley’s appointment marks a pivotal moment for GamCare and the wider UK gambling industry. With a surge in demand for support services and the pressing need for effective harm prevention strategies, Corbishley’s vision and proven expertise in healthcare transformation make her ideally suited to guide GamCare through its next chapter. As public awareness grows and the charity ramps up efforts to reduce gambling-related harm, GamCare under Corbishley’s leadership will continue to be a cornerstone in offering vital support to problem gamblers and shaping responsible gambling policies.