BetMakers Deepens British Racing Ties with UK Tote Group

Enhancing Pools Wagering with Quantum Technology

BetMakers Technology Group Ltd has strengthened its partnership with the UK Tote Group by signing an agreement to deploy its Quantum platform across all Tote-partnered racecourses in the UK and Ireland. This move positions BetMakers’ software at the core of pools wagering, delivering technical support for incoming commingling and major betting initiatives such as World Pool events.

A Key Partnership for British and Irish Racecourses

• Broad Reach: The UK Tote Group manages tote pool betting across 85 racecourses in Britain and Ireland.
• Long-Term Agreement: Facilitated through BetMakers subsidiaries Global Tote US LLC and Racing Technology Ireland Ltd, the partnership is renewed until 2029, ensuring stability and continued innovation in pools betting.

Industry Leaders Speak

According to Phill Jones, Chief Product and Technology Officer at the UK Tote Group:

“BetMakers are excellent partners for the UK Tote, and we are excited to be renewing our partnership until 2029. The Quantum solution provided by BetMakers plays a critical role in how we host and deliver racing pools wagering across 85 racecourses in the UK and Ireland.”

Jake Henson, CEO of BetMakers Technology Group, added:

“BetMakers is delighted to be renewing our partnership with the UK Tote which is both an iconic brand and a key player in pool betting around the world… By leveraging the BetMakers network of global regulated racing partners, we will deliver new liquidity to domestic pools and drive strong returns to racing.”

Expanding Global Presence via World Pool

The UK Tote Group has steadily broadened its international footprint, working closely with pool betting associations such as the Hong Kong Jockey Club (HKJC). This strategy aligns with BetMakers’ vision of expanding the reach of UK racing and boosting interest in pool betting worldwide. With the Quantum platform in place, both entities expect to streamline betting operations, increase global commingling, and enhance customer experiences.

BetMakers’ Strong Financial Foundation

BetMakers, listed on the Australian Securities Exchange (ASX), reported robust financials in the July-December 2024 period:

• Revenue: AU$41.4 million
• Operating Costs: Down 21% year-on-year
• EBITDA Losses: Reduced to AU$1.3 million from AU$1.4 million in the previous corresponding period

These figures underscore BetMakers’ ability to invest in innovative wagering solutions while maintaining financial discipline, setting the stage for ongoing success in the horse racing and sports betting sectors.

Looking Ahead

With a partnership extending through 2029, BetMakers and the UK Tote Group are poised to drive new levels of engagement in British and Irish racing. By combining BetMakers’ Quantum software tech with the Tote’s iconic presence, both parties are well-positioned to enhance pool betting, attract global commingling, and deliver strong returns to participating racecourses.