bet365 Expands US Presence with Launches in Tennessee and Illinois
bet365 has officially launched its online sportsbook in Tennessee and Illinois, marking its expansion into the 12th and 13th states in its growing US portfolio. These launches reflect the company's strategic approach to increasing its footprint in the highly competitive US sports betting market.
bet365’s Dual-State Launch Strategy
In Tennessee, bet365 enters as an independent online sportsbook operator, as the state permits online-only sports betting. New and eligible Tennessee customers aged 21 and over can now register and access the platform's betting features.
A bet365 spokesperson expressed excitement about the launch, stating:
“Tennessee’s passionate sports fans have an insatiable appetite, and we are incredibly excited to present our fully stocked menu of offers, boosts, and more with them.”
Meanwhile, in Illinois, bet365 has partnered with Walker’s Bluff Casino Resort, offering both online registration and on-premise sports betting through the resort’s Draft Day Sports Lounge and other outlets.
Exclusive Promotions for Tennessee and Illinois Bettors
Both state launches come with welcome offers and exclusive betting promotions, including:
Welcome Bonus: New customers can claim a "Bet $5 Get $150 in Bonus Bets" offer, regardless of the wager outcome.
State-Specific Super Boost Promotions:
Tennessee bettors can get boosted +100 odds on Tennessee to win its opening March Madness game (maximum $50 stake).
Illinois players can access +100 odds on at least 1 point being scored in the first tournament game on March 20 (maximum $50 stake).
bet365’s Continued Growth in the US Market
With this latest expansion, bet365 now operates in 13 US states, solidifying its presence in the rapidly evolving sports betting landscape. These launches come shortly after bet365 and Incentive Games relaunched their "Bracket Challenge" for the 2025 Men's College Basketball Tournament, offering participants a chance to win up to $10 million for a perfect bracket.
bet365 continues to expand its reach by securing strategic partnerships and offering competitive promotions to attract new customers. As the sports betting market in the US continues to grow, bet365’s dual-state launch in Tennessee and Illinois represents another significant step in its mission to become a leading sportsbook operator nationwide.